Holiday Analytics – Why Retail Should be Checking
TAKE NOTE (Insights into SAP solutions and Emerging Technology)
Santa Claus has it easy. Sure, the jolly man in red must create and deliver presents to children across the globe. But he already knows exactly what each kid wants, and even has a month or two to deliver. Those are huge advantages. Unlike Saint Nick, retailers don’t have consumers excitedly mailing in their holiday wish lists. It takes work to understand what they want and why they want it.
Social media has those answers, through which consumers share their thoughts and feelings about almost everything. In today’s hyper-connected society, social sentiment about products and trends can be as impactful as big-budget marketing campaigns. Analytics solutions, like those from SAP, collect that wealth of information and distill it into easy-to-understand insights that retailers can use to fuel informed decisions.
SAP has created a dynamic dashboard that combs social media conversations to reveal consumers’ top categories and interests of the holiday season – from home improvement and electronics to jewelry and toys and games. Using the power of SAP social media analytics, you can not only gain understanding into what product categories people are talking about, but how they feel about them. It’s this combination that gives you truly actionable insights about retail/holiday shopping trends.
The live dashboard enables both consumers and businesses to track these trends as they are happening. Updated hourly, it continually measures key social analytics to provide insights into:
Which product categories are popular?
Identify trends and discover what’s being talked about most based on the volume of mentions each category receives.
Which factors and themes are most important this holiday season?
Understand what people value most about each category, in regards to time, customer service, price and convenience.
Online or in-store?
See whether consumers are looking to purchase products online or inside a brick-and- mortar store.
Answering these questions helps get to the real benefits that social media analytics provide. When retailers are able to actively listen and understand social conversations, they can make better-informed decisions about their entire business strategy.
With the data updated in real time, be sure to check back often to see how the conversations shift throughout the holiday. Click through to see the live social sentiment analysis dashboard now.
This story originally appeared on The Customer Edge.
UNDER DEVELOPMENT(Information for ABAP Developers)
Performance Problems Come in a Variety of Flavors
There are many reasons for slow execution of a transaction or a report. Sometimes there are general system problems. Sometimes users use the program in a way it was not designed for. Sometimes the nature of the application and workload calls for parallel processing. And sometimes the source of the performance issue can be traced back to your ABAP code, mainly the construction of your OPEN SQL.
While there are many reasons other than database performance that could be causing the performance problem, this blog series will focus on just this aspect. If you’ve ruled out deficiencies in the system setup, mishandling by users, or the need for parallel processing, then you need to revisit your code and see if the source of your performance problem is hiding there in your SQL commands.
Lets agree now that all programs perform numerous accesses to the database, so this should be considered thoroughly. For example, selections that are not supported by a suitable index can have long (very long!) runtimes. This not only potentially impacts the running programs themselves, but is also an encumbrance to all users, as they have only limited access to the database if it is blocked by some long-running selections.
Analyzing Database Access Activities with Performance Trace
If you found (or have assumed) that the long runtime is caused by database accesses, use the Performance Trace tool (transaction ST05) for further analysis. With Performance Trace you can record all accesses to the database coming from the instance.
HOLIDAY MESSAGE(Special message from CEO & President)